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Bring out your pre-'73 hot rod, muscle car, custom, bomb, low-rider or traditional. Grab a dog from Dave's Dawgs, a beer from The Blue Lamp, and enjoy the California sun. Show starts at 3 pm, all cars will be charged $5 with funds going to Friends of the River. Spectators can view the show for free! Hosted by The Swanx CC Sponsored by So-Cal Speed Shop Sacramento. Music starts at 7 pm inside (21+) $10 advance, $15/door.Sponsored by Sacramento Tattoo and 805 Beer. Ms Gearhead contest at 10 pm, all ladies welcome to enter. Theme: Rosie The Riveter! Click here for more info and to register. Sponsored by Vivacious Vixens, Tres Noir, Atomic Aces and Kustom Koffins  #gearfest2017 #gearheadrocks
 To pull off a party like the Gearhead Anniversary Party/Gearfest, getting help from sponsors makes all the difference. Take a moment to read about each of our sponsors and please support them! Our main sponsor is locally owned So-Cal Speed Shop. Located at 1715 Del Paso Blvd, Sacramento CA 95621. They are located just minutes off of Highway 80! and minutes from Downtown via Highway 160. Established in 2008, So Cal Speed Shop Sacramento is more than a Speed Shop or Auto Parts Store, it’s a destination for anyone interested in or dedicated to the tradition of old school hot-rodding and the automotive industry. Whether you have a 32 Ford, a low rider, traditional rod or kustom, the staff at So Cal can help you in finding that just right part, accessory, motor or complete body you need to finish, or start, your project. So Cal takes pride in having the best selection of traditional hot rod parts and accessories available in store, on line and on site at the nearly 20 shows we attend yearly. They also have a fantastic selection of t shirts, magazines, and other really cool shit to look at and buy, so there's something there for everyone that likes to support Mom and Pop style shops. Unique products, super friendly staff, and cool cars....what else could you ask for?  Sacramento Tattoo and Piercing, also one of our main sponsors, is one of the best and oldest tattoo shops in Sacramento. Originally opened in 1991, the shop has a staff of 3 full time tattoo artists as well as 1 part time tattoo artist and 2 full-time piercing artists. Sacramento Tattoo is a traditional street shop, open to anyone who comes in and wants flash or custom work. Everyone in the shop is open, friendly and willing to talk to people just toying with the idea of getting their first tattoo, as well as the seasoned customer who wants to add to their collection of skin art. I started getting tattooed here back in 2006, and was impressed with how cool and down to earth all the artists are here, no rock star bullshit! Located at 2722 X St, Sacramento CA 95818, between 27th and 28th St. at top end of Midtown, and the edge of Oak Park, they work on a first come first serve basis. The shop is open every day from 12 Noon until 10 PM. Call 916-737-8282 or email sacramento_tattoo@yahoo.com for more information.  Our third main sponsor, originating in Wisconsin in the 1844s, Pabst Blue Ribbon Beer has been the beer of choice for rockers and rebels for decades. Easy to drink and affordable, the company is also very dedicated to supporting the independent music industry. Having earned awards at US and international competitions, Pabst begins hand-tying a blue silk ribbon around the neck of each Best Select beer to identify it as a first-place winner. You know, because it was. Even without traditional advertising, Pabst Blue Ribbon continues to be one of the fastest-growing consumer brands in the country, embraced by a wide cross-section of the population. Including South Park fans. Now owned by American beer entrepreneur Eugene Kashper, Pabst remains American owned and operated, as they have been for 170 years.  Hand built in Southern California by a passionate family team, Tres Noir Optics are THEE choice of sunglasses for hotrodders, rock and rollers and anyone who just wants to look cool, but protect their eyes. Tres Noir is one of the sponsors for our Ms. Gearhead Contest, and whom ever wins will get a killer goody bag featuring a cool pair of sunglasses, cute t shirts and other delights! Each pair of glasses is handmade and comes with a heavy duty case to protect them when you're not using them. And best of all? They are guaranteed for life, so if they crack, or chip or whatever, they'll take care of you, no problem. I personally own a pair of their terrific glasses and am delighted to welcome them as a sponsor.  And finally, helping spread the word about the party and supporting the Ms. Gearhead Contest, we have Nor Cal Knockout based out of Sacramento.
Norcal Knockout is a nostalgic rock'n'roll car & bike show held annually on the first weekend in July at the Solano County Fairgrounds in Vallejo, California. Come join us for a day full of amazing Pre-70 American made Traditional Hot Rods, Kustoms, Bombs, Lowriders, Gassers, Nostalgic Race cars, and 40's - 60's style Choppers, Bobbers, & Cafe Racers. Owner "Hollywood" Hank and his wife Korena were at the original Gearfest in Sweden in 1998 so we're thrilled and blessed to have them join us for this US revival of Gearfest and Anniversary Celebration!  The lovely ladies were part of the Miss Midnight Mass pagent in July, of which Gearhead was a sponsor! I don't know why I didn't think of this before, but there should be a Ms. Gearhead! And what better way to find her than throw a Ms. Gearhead contest!? GEAHEAD is pleased to announce there will be the 1st Annual Ms. Gearhead Contest as part of our Fifteen Year Anniversary Celebration Party at the Blue Lamp, 1400 Alhambra Blvd, Sacramento, CA 95816 Sept. 26, 2015. The event will begin at 6 pm with a free car rally in front of the club and a non-denominational blessing by Rev. Michelle, followed by a show for 21+ featuring bands, food trucks and the Ms. Gearhead contest. The party will end at midnight. This event also marks the revival of our underground rock festival, Gearfest. Space is limited and guests are encouraged to buy their tickets in advance from the Blue Lamp website. The cost for the party is $8 in advance or $10 at the door. The cost of the Ms. Gearhead Contest is an extra $5 donation with all proceeds being donated to the Sacramento SPCA. Sponsor for the contest is Tres Noir Optics and Norcal Knockout. Sponsors for the Gearhead Party are So Cal Speed Shop, Sacramento Tattoo and Pabst Beer. The Ms. Gearhead Contest will be held during intermission between bands. All women are encouraged to enter regardless of their body type, hair, make up or dress. “Everybody thinks this is a Pin Up Girl contest, but it’s not,” says owner Rev. Michelle Haunold. “I want real women, with real bodies, clothes and their own style to enter! I’m no model, and I want a real woman to represent GEARHEAD for this Ms. Gearhead Contest. You can dress how ever you feel your best, and for some that’s in cute outfits and for some it’s jeans and Converse! I love women celebrating their bodies and individual style, no matter what they look like. Just as long as they’re comfortable in their own skin, that’s punk rock and that’s what I see Ms. Gearhead being!” The contest will be MC’d by Eva Von Slut, singer for The White Barons and Thee Merry Widows, two of the bands who will be playing the party. All contestants will get a chance to get on stage and tell the audience and judges why they would make the best Ms. Gearhead. The winner will be chosen by an independent panel of three judges, who will decide who the winner is. The prizes for Ms. Gearhead include a two-page story and photos in a future issue of Gearhead Magazine, shot by a professional photographer. Other prizes include a GEARHEAD goody bag, a gift bag from Tres Noir Optics, featuring a stunning pair of sunglasses and cute t shirts, a gift certificate to Phono Select Records, a gift certificate from Sacramento Tattoo, a gift bag from Cock Grease, limited edition art prints from Bruce Gossett Studios, and a hair cut and style by Kylie at AJF Salon. Plus she'll get a cute scepter, a crown and some flowers! To enter, the women simply need to pay a $5 dontation to enter once they're inside the club. All proceeds will benefit the Sacramento SPCA. Entries will be accepted up to the 9 PM start time of the contest. All women are welcome to enter for a chance to hold the title of the very first Ms. Gearhead. “Gearhead is run by a woman, and I thought it would be a fun way to celebrate a female’s perspective on what Gearhead is, as well as raise some money for the animals in need at the SPCA,” claims Haunold, who is a passionate animal lover. “I want all women to feel comfortable with their bodies, no matter what their look is. We’re all unique and beautiful in our own way, and I want to share that message with everyone who takes part in the contest.”
Following the crash of the US economy and personal differences between the two co-owners, Haunold put Gearhead on hold for the last five years to assess the business and figure out what new direction to take the company. Moving to Elk Grove in 2013, Haunold rediscovered her passion for rock and roll and hot rods, and decided to revive the dormant lifestyle brand by releasing a new record by L.A. rockers The Lords of Altamont. She quickly followed that successful record with several new clothing designs created by Sacramento-based tattoo artist “Cuz’n” Bill Lorenz, from Sacramento Tattoo. “We’d worked together on several records and projects in the past, and asking him to draw up some new t shirt designs seemed like a logical step,” commented Haunold. The two had started dating several years previously and the personal and creative collaborations have been going strong ever since. “I’ve started to get the word out about the revival of Gearhead by vending at car shows up and down the state, and bringing it all back home to Sacramento with a party just makes sense! People have been so supportive and enthusiastic here, and this is agreat way to say thank you,” exclaimed Haunold. The party will start at 6 pm, in front of The Blue Lamp with a car rally and a non-denominational “Blessing of The Cars” performed by Haunold who is a minister. The blessing and rally are free and open to the public. “Any one with wheels can show up for the rally and blessing,” says Haunold. “Bring your strollers, bikes, cars or whatever!” All participants will be given a coupon for $1 off the entrance fee. Following the blessing, local reggae-rockers The Sacto Storytellers will take the stage at 7pm for the 21 and over portion of the party, followed by The White Barons, who will be playing selections from their new record Electric Revenge, out now on Gearhead. The first ever Ms. Gearhead contest will follow. Entrance to the contest is a $5 donation with all the money going to the SPCA. All women are encouraged to dress up in their best idea of what a Ms. Gearhead would look like and compete for a Gearhead Goody Bag and a a 2 page spread in a future issue of Gearhead, complete with photos and story. The contest is sponsored by Tres Noir, who will also provide a goody bag to the winner worth over $150! “Gearhead is run by a woman, and I thought it would be a fun way to celebrate a female’s perspective on what a Gearhead is, as well as raise some money for the animals in need at the SPCA,” claims Haunold, who is a passionate animal lover. Gearfest then continues with Pat Todd and The Rankoutsiders, from Los Angeles, who play high-energy “punk ‘n’ roll”, a term coined by Haunold. The show ends with Thee Merry Widows taking the stage. The world’s first all-women Psychobilly band has an internatinoal following. They’ve shared the stage with international rock stars such as The Necromantix and The Misfits. Food Trucks will be available through out the party for hungry guests. There will also be an extensive merchandise table featuring the Gearhead brand of clothing, music and magazines. For more information, please visit the Gearhead website at http://www.gearheadhq.com Contact Information: Michelle Haunold Phone:916-897-2451 E-Mail: info[at]gearheadhq.com
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AuthorRock 'n' Roll/Automotive Journalist, Influencer, Editor and Publisher of Gearhead Magazine, Archives
December 2022
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