Pure Grain Audio has posted an article about Gearhead and Gearfest, as well as some personal reflections by Gearhead owner Rev. Michelle Haunold Lorenz.
Gearhead owner/operator, Michelle Haunold Lorenz, joins us to share her thoughts on the struggles of launching and re-launching a record label and curating the Gearfest festival, and why it’s all worth it in the end.
Gearhead Records began at the turn of the century as an offshoot to Gearhead Magazine, a lifestyle publication that highlighted subcultures such as hot rods, punk rock, and lowbrow artwork. The label paralleled the magazine’s values and tastes, resulting in them being the first US label to break Swedish rockers The Hives and opportunities to work alongside such groups as The Hellacopters, Electric Eel Shock, Lord of Altamont, The Wildhearts, Turbo A.Cs, Riverboat Gamblers, and many more. As the label grew, so did its cult following, which made its way around the world. It was an icebreaker; if you saw someone donning attire with the crossed checkered flag and red logo, read more....
Rock 'n' Roll/Automotive Journalist, Influencer, Editor and Publisher of Gearhead Magazine,
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