Following the crash of the US economy and personal differences between the two co-owners, Haunold put Gearhead on hold for the last five years to assess the business and figure out what new direction to take the company. Moving to Elk Grove in 2013, Haunold rediscovered her passion for rock and roll and hot rods, and decided to revive the dormant lifestyle brand by releasing a new record by L.A. rockers The Lords of Altamont. She quickly followed that successful record with several new clothing designs created by Sacramento-based tattoo artist “Cuz’n” Bill Lorenz, from Sacramento Tattoo.
“We’d worked together on several records and projects in the past, and asking him to draw up some new t shirt designs seemed like a logical step,” commented Haunold. The two had started dating several years previously and the personal and creative collaborations have been going strong ever since. “I’ve started to get the word out about the revival of Gearhead by vending at car shows up and down the state, and bringing it all back home to Sacramento with a party just makes sense! People have been so supportive and enthusiastic here, and this is agreat way to say thank you,” exclaimed Haunold.
The party will start at 6 pm, in front of The Blue Lamp with a car rally and a non-denominational “Blessing of The Cars” performed by Haunold who is a minister. The blessing and rally are free and open to the public. “Any one with wheels can show up for the rally and blessing,” says Haunold. “Bring your strollers, bikes, cars or whatever!” All participants will be given a coupon for $1 off the entrance fee. Following the blessing, local reggae-rockers The Sacto Storytellers will take the stage at 7pm for the 21 and over portion of the party, followed by The White Barons, who will be playing selections from their new record Electric Revenge, out now on Gearhead.
The first ever Ms. Gearhead contest will follow. Entrance to the contest is a $5 donation with all the money going to the SPCA. All women are encouraged to dress up in their best idea of what a Ms. Gearhead would look like and compete for a Gearhead Goody Bag and a a 2 page spread in a future issue of Gearhead, complete with photos and story. The contest is sponsored by Tres Noir, who will also provide a goody bag to the winner worth over $150! “Gearhead is run by a woman, and I thought it would be a fun way to celebrate a female’s perspective on what a Gearhead is, as well as raise some money for the animals in need at the SPCA,” claims Haunold, who is a passionate animal lover.
Gearfest then continues with Pat Todd and The Rankoutsiders, from Los Angeles, who play high-energy “punk ‘n’ roll”, a term coined by Haunold. The show ends with Thee Merry Widows taking the stage. The world’s first all-women Psychobilly band has an internatinoal following. They’ve shared the stage with international rock stars such as The Necromantix and The Misfits. Food Trucks will be available through out the party for hungry guests. There will also be an extensive merchandise table featuring the Gearhead brand of clothing, music and magazines.
For more information, please visit the Gearhead website at http://www.gearheadhq.com
Contact Information: Michelle Haunold
Stories about cars, pop culture, music, art, and other related topics written by GEARHEAD owner Rev. Michelle Haunold. Guest writers are also encouraged to get in touch to share content that might be of interest to GEARHEAD customers.