Rodney Bingenheimer, or Rodney on the Rock as he is better known, has introduced the world to some of rock's most beloved bands. This December, Gearhead® Records is proud to release Rodney On The Rock Presents: Santa's Got a GTO Vol. 2. Join Rodney as he shares some of his favorite Christmas songs by some of his most beloved bands including CJ Ramone (bass player of The Ramones), The Glitter Critters a.k.a The Woolly Bandits (with Clem Burke of Blondie on drums and Kevin Preston of The Prima Donnas on guitar), actress (Curb Your Enthusiasm, The Mindy Project) Tipper Newton’s pop girl band Color TV, The Tearaways who wrote Rodney’s Sirius Radio theme song, David Bowie collaborator KristeenYoung, The Ramonas, Kat Meoz, Frankie and the Studs (featuring the daughter of Gilby Clark from Guns and Roses), The Dollyrots, Karen Basset of The Pandoras, and more! Released on limited edition red vinyl, this album includes a free digital download coupon with bonus tracks, and is also available as a limited edition plastic digital download card. The album sports eye-catching original album art by Doug Mansfield, guitarist for The Mansfields who also have a track on this album.
Speaking of The Mansfields, their sophomore release with Gearhead, Hollywood Babylon, is also just hitting the streets. Featuring eye-popping original cover art by Doug Mansfield, the neon-orange vinyl is stuffed full of spooky psychobilly rants such as Robot With a Human Brain, The Evil Ones, Bats over Berlin and more. This limited edition pressing of 500 copies includes a free digital download coupon with extra tracks.
And finally, the yearly print edition of Gearhead® Magazine Issue #20 is now available! Known for its coverage of rockers, custom cars, rebels, and lowbrow artists since 1993, the new issue features an interview with, Dean Moon, Creator of Mooneyes, an interview with world renowned tattooist "Cuz'n" Bill Lorenz (his eye-popping painting graces the cover of the magazine), World Famous DJ Rodney Bingenheimer and his rock n’ roll GTO, The Race of Gentlemen, Hollywood legend Fantastic Fig and His Curious Cars, Eva Von Slut and the San Francisco Music Scene and fabulous Indie Record, Book and Music Reviews.
You may have hear Gearhead CEO Michelle mention Cuz'n Bill Lorenz over the years. He's the fellow who has inked numerous record covers, paintings, t shirts and stickers for Gearhead! As a tattoo artist, he has also inked Michelle LOL! Check out the killer new article with Cuz'n Bill on the Team Valvoline website!
With the help of almost 90 people, the Gearhead Kickstarter campaign was pushed over the finish line! Thank you to everyone who supported us by sharing, posting, cheering us on and most of all for pledging your financial support. We couldn't have done it without you! Stay tuned for news about the release of Gearhead Magazine #20!
The Kickstarter Campaign to raise funding to print GEARHEAD #20 has been a tremendously exciting, challenging and interesting project. As of this moment, we are 24 hours from ending and just $150 short of hitting our goal.
Reserve your copy of Gearhead Magazine or a shirt, or get a cool thumb drive with exclusive behind the scenes content. If you’re a band, own a car you wish was featured in one of those glossy car mags, are a member of a car club you think everyone should know about, or are an aspiring artist, consider the Top Fuel level of pledge. You’ll get a chance to tell your story and have it published on the Gearhead website!
I want to extend my heartfelt thanks and gratitude to all of you who have been cheering Gearhead on, and especially those of you who have pledged during this campaign. Because of people like you, I have the courage and support to keep on going. You all are a very special very respected part of this community. Thank you!
See y’all under the checkered flag!
Much love and thanks,
(Elk, Grove, CA) The sky-blue cover with the retro bikini-clad flag girl grabs ones attention immediately. The bold graphic at the top of the magazine stating GEARHEAD leaves no doubt– the much-loved magazine from the early 90s is back!.
After a an eight year hiatus brought on by the collapse of the economy, changing consumer demands and differing visions for the business, current editor/publisher Rev. Michelle Haunold thought long and hard before attempting to revive the magazine that was a touch stone for hot-rodders, underground rockers and kustom culture enthusiasts alike.
“So much has changed since the magazine was last published,” exclaims Haunold. “The disappearance of local book and record stores, changing consumer demands regarding how they access media, printing costs, promotions….” She lets her voice lapse. “ I really wondered if there would still be a demand and a market for something as retro as GEARHEAD.”
Since the gap in publishing the magazine caused long-time advertisers to look else where, Haunold was left with launching a crowd-funding campaign to raise the financing to print the magazine. After three long months putting together a KICKSTARTER campaign, she did what she always did to generate interest and support–she tapped into her long-time fan base.
Through guerilla marketing and promotional techniques which included writing press-releases, sending out newsletters, posting on social media, calling old customers and visiting former retail and wholesale accounts, the campaign ended successfully with Haunold raising enough money to pay for the old-school style web-press printing that was a hallmark of the magazine. Less than 30% of Kickstarter campaigns fund successfully, so Haunold took this as a good sign.
“People came out of the woodwork and were so supportive and excited,” said Haunold, a wide smile breaking across her face. “It really made me feel good, like I wasn’t walking into uncharted territory after all.”
Despite Haunold’s lack of publishing experience, the magazine came out on deadline and is now available to the public for the first time since going dormant back in 2009. But first she had to use her guerilla marketing skills to sell the new issue.
“I have lots of ideas for future issues, but first I have to sell this one,” laughs Haunold. The magazine is available from several local book and record stores, including Newsbeat in Davis, CA, Phono Select Records and So-Cal Speed Shop in Sacramento.
Stories include a behind the scene look at the Yolo County Demolition Derby, an interview with L.A. based garage rockers The Lords of Altamont, and some final words from the legendary car kustomizer George Barris, who got his start in Sacramento. Sales nationwide are gaining speed as former retailers come on board. And of course, mail-order customers have been snatching up the limited edition printing of 2500 copies at a steady pace through the company’s website gearheadhq.com.
The magazine will be for sale digitally in the near future, but Haunold wants to give the printed version time to sell first. “I put a lot of thought into how the physical presence of the magazine would look. I kept it old school, with a color cover and black and white guts, but I printed it on book-quality paper, so it has a really nice texture and smell to it. You can’t get that with a digital download, “ said Haunold with a grimace.
I learned this, at least, by my experiment: that if one advances confidently in the direction of one’s dreams, and endeavors to live the life which one has imagined, s/he will meet with a success unexpected in common hours.
–Henry David Thoreau
It has been one of the hardest things I’ve done in my life. Those of you who regularly read these newsletters know the blood, sweat and tears I’ve shed to get to this point. But finally, it is done. GEARHEAD No. 19, the long-awaited new issue of the beloved magazine is finished. And you can buy it now!
Those of you who supported the Kickstarter campaign to fund the production of this magazine will be getting your copies shortly. Eighty-eight of you helped push this project over the finish line and to you, I am forever grateful and humbled at your belief that this time would come. Thank you!
To these retailers who stepped up and said yes, I want to stock GEARHEAD in my store, another heart-felt thank you: Axis Records and Comics in Las Vegas, NV, Newsbeat in Davis, CA and Phono Select Records in Sacramento, CA, you are the true spirit of independent business. Stocking a product that hasn’t had a chance to build up some hype takes guts. If you live near one of these stores, please support them, and if you don’t live near them, visit their website. In this age of big box retail, finding unique stores like these is a challenge; they need our support!
As 2015 draws to a close, I look back at this year with pride, gratitude, and a humble heart. Reviving a company and product line that has been in hibernation for so long proved to be a bigger challenge than I anticipated but with the support and enthusiasm of the GEARHEAD community, I did it. I hit every single goal I made for this company at the beginning of the year, and then some! Thank you for sharing this ride with me.
Happy New Year!
Love, Rev. Michelle Haunold
I’ve gone round and round about how this issue should look, since it’s the “rebirth” issue, and since I have the privilege of starting from scratch –or the nightmare – it could be viewed either way. I had to look at what it was I really wanted, and how I wanted to express myself. I love what Mike created, it came from a place where we both had roots; MRR, Creem Magazine, 60s & 70s pop culture, and vintage car mags. Trying to find my own voice and vision for this mag has been a challenge, and I accept there are certain limitations at this point, simply because I have no clue what I’m doing and also because of limited resources.
This issue is pretty much similar to what was done previously with the style: color heavy stock cover, black and white insides on medium book stock, simply because it is the cheapest, quickest and easiest way to set up this new issue.
I've dropped the page count down to 84 pgs. but because the cost of printing has gone up so much, the cover price is now $6.99. The stories are as interesting and unique as they've been in the past, with a feature article on The Lords of Altamont, complete with some killer photos, a behind the scenes look at The Lady Luck Tattoo Convention, a detailed history of the wacky 70s car craze The Zingers, which includes some never before seen photos, a fun and informative, and possible the last known interview with Famous Monsters editor Forrest J. Ackerman, Smash up Derby Fun at the Yolo County Demolition Derby, and a word from George Barris himself, talking about his life as the King of Kustomizers. There are also record, book and movie reviews and a short word from yours' truly, the new editor.
This will be a limited print edition of 2500 copies and for the very first time, this new issue will be available as a digital download and print on demand!
I feel incredibly proud of this project, and excited to share it with you all. Stay tuned to this space for order information! I expect to have the new issue in hand by Dec. 24, 2015!
Keepin' the rubber on the road!
Hey Team Gearhead! It has been a tough couple of weeks, but we are just at the tail end of the laying out the long awaited Issue #19 of GEARHEAD. We should have files ready to upload to the printer tomorrow, yay! To say this has been one of the most intense projects I’ve ever worked on would not be lying….but as I near the end, I look back at the process, and feel excited and proud, and ready to do it all over again for Spring 2016! The above photo is a little sneak peek of what is coming! Enjoy and thanks for your continued support and enthusiasm!
Xo Rev. Michelle
Less than 36% of the campaigns launched in 2015 on Kickstarter fully funded according to Kickstarter's stats page, but thanks to the tremendous support and enthusiasm of the GEARHEAD community, I reached my goal of $3500 and blew past it, raising a total of $4320!
To say I am proud and relieved is an understatement. I feel renewed, inspired and totally excited and very, very grateful! The money raised will be used to print the long-awaited issue #19 of GEARHEAD. Any extra money will be used to pay the lay out artist I have to hire to finish setting the files up for print. Of course Kickstarter takes 5% for their cut, plus 3% for credit card processing.
Putting this magazine together, as well as raising the money to print it, has been one of the toughest projects I've ever worked on and I can't wait to share the finish product with those of you who have stood by GEARHEAD during the ups and the downs. Thank you for your support! xoxo Rev. Michelle
Stories about cars, pop culture, music, art, and other related topics written by GEARHEAD owner Rev. Michelle Haunold. Guest writers are also encouraged to get in touch to share content that might be of interest to GEARHEAD customers.