I have to be honest: I absolutely despise shopping, especially the blatant commercialism that floods the holiday season. I hate the onslaught of promotional emails that scream BUY ME BUY ME! It makes me sick to my stomach.
But the truth is, as a small business, I depend on people buying my stuff, so I too have taken part in these email blasts, and yes, I will be coming up with a bunch of special offers to entice you to choose GEARHEAD products when you consider gifts this year. I love coming up with new products, but if you’re not buying them, then I can’t make new stuff, dig? I don’t have the ubiquitous “start up” venture capitalist backing me like so many new businesses these days. Gearhead is run the old-fashioned way—by bootstrapping. You know the phrase “S/he pulled him/herself up by the bootstraps”? Well, that’s what bootstrapping means. As money comes in from fine folks like yourself buying the products I’m selling, that money goes back into manufacturing and paying the bills so I can make new stuff, or restock the stuff that sold out.
But part of that money is put aside for causes I believe in. Call it charity or donations or whatever. I call it moral capitol. I believe deeply in giving back to the community I live in and organizations that support those less fortunate. Over the years, I’ve passionately supported non-profits that I myself have personally used: the food bank when I was experiencing extreme food insecurity during my bankruptcy, or the local women’s shelter who helped me when I was trying to get away from my abusive 1st husband many years ago.
Ever since I was a little kid, I have been animal crazy, and incredibly sensitive to abuse and neglect that many animals experience. Even now, I can’t watch commercials about abused animals; I burst into tears, literally. And since I’ve become a dog-mom three times over (Dooly, Twix and Luci) I’ve become committed to raising awareness and funds for animals in need. In my spare time, I also volunteer as a Master Gardener, teaching the local community about what plants to use to enhance their homes and gardens. That has led to my deep commitment to also supporting organizations that benefit our rivers and oceans, and the animals that depend on them for survival.
So what does any of this have to do with hot rods and rock & roll? Gearhead is all about passion, about being engaged, whether it is freaking out about a band or cars or publishing something.
And any time you buy something from Gearhead, whether it is a CD, a T Shirt, a magazine or even a sticker, 10 % of Gearhead profits are donated each year to a variety of non-profits I am passionate about
Today is Giving Tuesday (#GivingTuesday). It is a movement to celebrate an international day of charitable giving at the beginning of the Christmas and holiday season, and if ever there was a day to share your good fortunes, today is the day. Many non-profits have match or double programs to help increase the amount of donations coming in. This is the day each year I choose to make my donations on behalf of Gearhead, because that money goes so much farther.
You may have heard about the horrible fires that have laid waste to Butte County and the tiny town of Paradise in Northern CA. While Gearhead HQ was not in harms way, for several weeks, smoke was so thick it was dangerous to go outside. Many of our friends lost their homes and businesses. And now that the fire is contained, animal shelters are overwhelmed trying to reunite pets with their families, as well as provide medical care for animals injured during the fire.
Dooly Twix and Luci’s vet, VCA Elk Grove, is doing a special fundraiser for the animals affected by the Camp Fires of Butte County. Please consider donating directly to them this Giving Tuesday, and make sure to designate your donation "CA WILDFIRES RELIEF" in the instructions area. I will be making a special one-time donation to this fund to help our friends and neighbors get reunited with their lost and injured pets. You can read more about the other non-profits that will be receiving donations from Gearhead right here.
Today, please consider buying something from the Gearhead Store after you read this newsletter. World Wide Free Shipping continues until Friday, Dec. 30, (Just enter code THANKS18 at check out) so not only are you getting a great deal (because trust me, shipping in NOT cheap, especially overseas), but you are helping me follow my heart and support worthy vetted non-profits as part of my mission for running GEARHEAD.
But remember, wherever your passions lie, share your resources today, Giving Tuesday, and help make this world a better place.
Sorry for getting so serious, on you. But thanks for helping Gearhead and me kick off this holiday season on a positive note.
Keeping the rubber on the road,
Michelle Haunold Lorenz
Thanks for being the best part of Gearhead! Without you, we wouldn't exist! We know you have alot of choices out there, and to share our gratitude, we are offering free shipping WORLD WIDE now until Nov. 30, 2018 on all orders. Make sure to enter code THANKS18 at check out to get free shipping on all your orders from the Gearhead Online Store
Gearfest 2018 was a blast. If you missed it, check out some of the photos below or on our facebook page. We raised $712 for the Sacramento SPCA Behavior Department. Thanks to the following businesses, people and sponsors for your generous help and support. We couldn't have done it without you! A special thanks to the women who came out for the Ms. Gearhead contest. It is tough to put yourself out there, but you all are so brave and beautiful! Strong Women Rock!
Sacramento Tattoo and Piercing, Cuz'n Bill Lorenz, CJ Ramone, School of Rock Elk Grove, 805 Beer, Valvoline, Fender, Tres Noir Optics, Kustom Koffins Apparel, Bicknee Tattoo Supply, Rich and Bobby Thomas, Kyle Martin. Starbucks Elk Grove, Green Acres Nursery, Heather Klinger, Roger Neria, Culinerdy Cruzer, The Blue Lamp, CA Automobile Museum, Jay Ward,
Pets To Go, So-Cal Speed Shop, Impact Group Natural Foods, Axe Heaven Miniature Guitars, McConnell Estates Winery, Bruce and Linda Beatty, Capitol Ace Hardware, Bruce Gossett Studios, Phono Select Records, Jim Mclain, Tower Café, Gunthers Ice Cream, and Hilton Garden Inn Elk Grove. And a special big thanks to all the bands for putting on a killer show in the middle of the day!
Public Eye, Color TV, Fur Dixon, The Control Freaks, Infamous Swanks, and The Woolly Bandits and to all those who came out and supported! You Rock!
Top vehicle builders from all over the world will help SEMA Show exhibitors showcase their products and stand out at the at the premier automotive aftermarket trade show by entering the SEMA Battle of the Builders competition. The fifth annual contest will generate worldwide attention for the exhibitors while spotlighting the amazing talents, products and craftsmanship of the builders.
"The 2018 SEMA Battle of the Builders competition will allow us to learn about the products and stories behind the cars and trucks of these top builders," said Peter MacGillivray, SEMA VP of events and business development. "Companies who exhibit one of these builds benefit from the increased brand awareness and product exposure."
All SEMA Battle of the Builders competitors are recognized in SEMA Show publications and on signage at the event, and many will be featured in a one-hour, nationwide television special that will air exclusively on the Velocity Network in January 2019.
The SEMA Battle of the Builders competition was expanded this year to recognize winners in each of the four different categories: Hot Rod, Truck/Off-Road, Sport Compact and Young Guns. Industry judges will narrow down the field of nearly 300 entries to the Top 10 in each category before selecting the Top 12 builds overall. The 12 finalists will then take over judging duties and vote to name an overall winner, which will be announced Friday, Nov. 2, at SEMA Ignited, the official SEMA Show after-party.
SEMA also expanded its Young Guns regional program to give 14 up-and-coming builders age 27 and younger the opportunity to showcase their vehicles and talents at the exclusive trade show. Winners at select car shows throughout the country were awarded a package that included an all-expenses paid trip to the SEMA Show, transportation of the winner’s vehicle, a designated feature spot, and entry into Battle of the Builders.
For more information about the 2018 Battle of the Builders competition and to see behind-the-scenes footage and interviews of some of this year's contestants, visit www.sema.org/botb or SEMA's YouTube channel. For information about attending SEMA Ignited, the official after-party of the SEMA Show, please visit: www.semaignited.com
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.
Today is the day, rock and roll, hot rods, a raffle to raise funds for the Sacramento SPCA Behavior Dept. Tickets are available at the door for $15. 21+ over inside for the bands, outside is free to all! Culinerdy Cruzer will be dishing up good eats all day, the beer will be flowing courtesy of 805, cool hot rods about and Come meet CJ Ramone, the Guest of Honor! Also on hand, the California Auto Museum and the Sacramento SPCA with demos, information and more!
Doors open 12 Noon
12:30 Public Eye
1 pm Color TV
2 pm Fur Dixon
3 pm Ms. Gearhead Contest
4 pm The Control Freaks
5 pm Infamous Swanks
6 pm Wooly Bandits
For more information, visit the Gearfest Page
Pure Grain Audio has posted an article about Gearhead and Gearfest, as well as some personal reflections by Gearhead owner Rev. Michelle Haunold Lorenz.
Gearhead owner/operator, Michelle Haunold Lorenz, joins us to share her thoughts on the struggles of launching and re-launching a record label and curating the Gearfest festival, and why it’s all worth it in the end.
Gearhead Records began at the turn of the century as an offshoot to Gearhead Magazine, a lifestyle publication that highlighted subcultures such as hot rods, punk rock, and lowbrow artwork. The label paralleled the magazine’s values and tastes, resulting in them being the first US label to break Swedish rockers The Hives and opportunities to work alongside such groups as The Hellacopters, Electric Eel Shock, Lord of Altamont, The Wildhearts, Turbo A.Cs, Riverboat Gamblers, and many more. As the label grew, so did its cult following, which made its way around the world. It was an icebreaker; if you saw someone donning attire with the crossed checkered flag and red logo, read more....
Some great press is starting to run about Gearfest, the alternative punk rock hot rod festival hosted annually by Gearhead. If you're on the fence about attending or maybe just want more information, check out this killer article written by New Noise about Gearfest 2018!
by Jason Mueller from A1 Auto Transport
photos by Michelle Haunold Lorenz
For the classic car connoisseur one of the most important investments you can make is to build a large garage to store your collection. The perfect garage gives you a place to stash your vehicles while keeping them protected, and it leaves you with space to work on your projects out of the weather. Below are some considerations to help you design the ideal classic car garage. Once you do that you’ll just have to work with a local contractor to have it built.
1. Decide on the Size
One of the most important considerations to make about your garage before it can be built is how large it needs to be. You will want to consult with a local contractor to get the specifics on how large, or small, the garage should be to hold the number of classics you own, or plan to own. The main point of a classic car garage is to keep all your high-quality cars in out of the weather. That means you need space for your cars. That might mean having a two or three car garage, but consider how many vehicles you want to house currently, and think about vehicles you might want in the future. Try to plan for the next ten years or longer and get a garage size that you’re going to be happy with over the long term.
2. Consider Climate Control
If you really want to extend the life of your vehicles as much as possible, it’s important to go with a climate controlled garage. When you have a garage that maintains a constant temperature and humidity level, you’ll prolong the life of your vehicle and maintain a better car in the end. Make sure that you have a cooling and heating system in place and some way to manage the humidity when the garage is finished.
3. Consider Gravel
While most contractors will push for a concrete floor, which makes a lot of sense in a heated space, gravel is the better option when you’re storing your cars in an unheated space. That’s because gravel helps control moisture levels more effectively in the space, and will leave you with a healthier air quality in the garage than concrete would. Not to mention that gravel is more affordable, and using it could help lower your building costs.
4. Get a Quality Ventilation System
Most people get a garage for more than just storing their vehicles. If you plan to do any painting, cleaning or working on your vehicle and there are going to be toxic fumes, make sure that you have a high-quality ventilation system. Sure, a ventilation system will increase the cost of your garage, but it will make it more useful as well.
5. Consider Drainage
An effective drainage system in the floor of your garage makes it much more convenient to wash your vehicle in the middle of winter. If you’ll be taking your classic cars out for a spin when the weather isn’t great, adding drainage to the floor of your garage allows you to wash away salt before it has a chance to do damage to your vehicle.
It takes time to design and have a high quality classic car garage built for your specific purposes. Make sure that you have all the important features added to your space and that you have enough space for all your current vehicles and any future ones that you may add. Take your time deciding on the specifics of your garage and you’ll be much happier with the finished results in the end.
Editors note: Don't forget to have fun with your space; personalize it with collectibles and other cool memorabilia!
Goombah's Car Club is once again throwing their Cruise For a Cause Car Show and Food Drive. Head to the Willow Glen area of San Jose at 1319 Lincoln Ave, San Jose, CA 95125 Sunday Sept. 9, 2018 from 9 am to 4 pm and check out the over 700 cool cars, vendors, food and activities. And don't forget to bring some canned food and cash for the raffle with all proceeds going to Second Harvest Food Bank. Last year they raised $18K and over a thousand pounds of food! Special guest of honor this year is the legendary builder Gene Winfield.
Gearhead will have a pop-up store along with other local businesses so come support a good cause and make sure you stop by and say hello! For more information, head over to their website.
Join Gearhead for some hair-raising racing fun Sept. 4, 2018 at KYLE LARSON'S OUTLAW KART SHOWCASE. Presented by Brandt , the event features the World of Outlaws winged sprint cars with the largest purse and biggest kart count of any event in the country! Gearhead will have a booth at The Cycleland Speedway during the races, so come out for some fun and pick up a shirt or two from Gearhead! Gates open at 5 pm
CYCLELAND SPEEDWAY 47 Nelson Road Oroville, CA 95965 530.342.0063
Rock 'n' Roll/Automotive Journalist, Influencer, Editor and Publisher of Gearhead Magazine,